Have you ever been told what SEM is and what it is used for, as well as the wonders it can do for the growth of your website and your physical business?
In this article we are going to reveal to you what SEM is and what it is used for. In addition, we will help you to obtain a better understanding of what SEM is used for and how it can help you through some practical examples.
What is SEM or SEM Positioning?
SEM, also known more popularly as "SEM positioning" which It is about using digital analysis tools and the use of platforms such as Google or social networks., by posting advertisements with the intention of redirecting this web traffic to a web page that generates conversions.
Now that you know what SEM is, it's time for you to know what it's used for, where we'll tell you a practical case so you can learn more easily.
What is SEM for?
Typically, this type of web traffic is obtained by publishing ads on search engines such as Google or social networks such as Facebook or Instagram, and its function is to search for potential customers who can generate a valuable conversion action for the advertiser.
For example: The purchase of a product or service, phone calls, or even subscribing to a newsletter to obtain email addresses from potential future customers.
SEM Case Study:
Problem: Imagine that a construction company has just created its company and is unable to find clients for its construction company, what could be a good solution?
Solution: The ideal solution would be to hire a good SEM positioning service to create a SEM marketing campaign by publishing ads on Google or social platforms such as Facebook and Instagram.
In this way, the company will have the opportunity to start generating new potential clients and manage to build up a good client portfolio with which to work in the long term.
This Type of Marketing is the One that Produces Faster Results
Now you know what SEM is and what it's used for! In addition, you've also had the opportunity to study a practical case, which you could apply in the future to your own company or to a partner or acquaintance and fascinate them.
But I'm also going to tell you a secret about SEM, and that is that this type of marketing is the one with which you will start generating results in the fastest way possible compared to other types of marketing strategies.
In summary, and to finish this article so as not to make it too long, now you know what SEM is and what it is used for, in addition to knowing that this type of digital marketing strategy is the best for producing results almost instantly.
But remember, like any digital strategy, you will always have to:
- Conducting effective keyword research
- Planning the initial strategy
- Optimize, optimize, and… Optimize!
I hope that this article has clarified any possible doubts you may have had regarding this type of digital marketing strategy, Juan Plamen.
English 
Spanish