Would you like to know the main differences between SEO and SEM positioning? As a digital marketing professional, I am going to explain the main differences that you can find when hiring or using digital SEO or SEM positioning services.
What are the differences between SEO and SEM?
To begin with, you should know that SEO is about organically positioning a website on the first page of search engines like Google, and, on the other hand, SEM is about positioning a website in search engines like Google through the use of ads and the "pay per click" strategy.
That is to say, the SEO positioning positions your website organically and SEM will help you position it through online advertising and payment per click for publishing your ads on the Internet.
If you still don't know What is SEO and SEM? I recommend that you read it. On the other hand, I am now going to continue writing you a more in-depth mini guide so that you can have a better understanding of the clear differences between these two digital marketing strategies. Take note.
Main differences between SEO vs SEM
The main differences in SEO positioning are:
- A keyword analysis is required to position the website and index it.
- The strategy consists of optimizations within your website and outside (On-page SEO and Off-page SEO)
- Relevant content for keywords must be produced in order to rank correctly
- You will be able to position your website in search engines and maps organically
- Customers find you organically
- Results are usually visible after about 3 months.
On the other hand, in the SEM…
Main differences between SEM vs SEO
- Keyword analysis is performed, but only to be able to serve ads for these search terms.
- The strategy consists of optimizations within advertising platforms such as Google Ads
- The goal is to always be able to generate a return on investment quickly.
- You will be able to generate traffic to your website and results quickly and immediately.
- You will rank on the first page quickly if you invest a lot of money
- You can easily analyze all the results of your campaigns
Conclusion
The final conclusion is that you should implement both strategies at the same time in order to maximize your results for the online marketing campaigns you are going to carry out, but you can always read my guide on What is better SEO or SEM? and you will be able to get an idea of the main digital marketing that your company needs to meet the objectives you set for yourself, this is my best advice for the growth of your company, Juan Plamen.
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