Do you want to know what the best digital marketing strategies are so you can quickly assess how you can grow your business and/or increase the interactions of new potential customers with your products and services?
In this article I am going to give you what I think are the best strategies for doing digital marketing.
The Best Strategies for Digital Marketing
First of all, I would like to introduce myself so that you can get an idea of who I am and that you know that the strategies I am going to mention in this article have priority and importance, because I have been applying all of them myself for years and with success.
My name is Juan Plamen and I am a comprehensive digital marketing expert, meaning I have practiced every digital marketing strategy you can imagine, so pay attention below if you want to become one of the best marketers around.
First of all, I don't know what search engine you're using, Google, Bing, either DuckDuckGo, among others, but the best search engine that you should use today to do digital marketing is Google, because Google has 75% of the market share According to a report the most recent report of SEMrush.
That is to say, before I start revealing to you what the best digital marketing strategies are, make sure you are using the right search engine to successfully achieve your goals, remember this, work on a solid foundation, not a foundation that is half-finished.
Now, I'm going to continue to reveal to you what, in my opinion, are the best digital marketing strategies:
Define your goals
Defining your objectives is the main digital marketing strategy to successfully achieve your marketing goals. In other words, ask yourself questions and look for the right answers. I would even recommend getting in touch with experts in the field so they can advise you in the best possible way.
What are you trying to achieve? Do you want to build an audience on your social media? Create an email list of potential customers to sell your products and services?
First of all, define your goals.
Knowing your audience
Knowing your audience is another key to planning a successful digital marketing strategy. If you know your audience, you can generate pieces of content that will help you create your own content. copywriting that are persuasive and effective when investing in ads on platforms such as Instagram either Facebook.
The user experience
Work on the user experience, because it is one of the most important factors for you to increase the % success of your products and services page. This means, focus on creating a website that is easy to navigate, transparent, and with clear CTAs (calls to action) such as purchasing your products or services.
The best tool that currently exists to measure user experience is GA4, a Google tool.
Optimize your website for SEO
To optimize your website for SEO, or rather, for the web positioning of your website on the Internet, it is necessary to use strategies such as On-page SEO (optimizations within the website itself) and Off-page SEO (external optimizations of the website).
Once you manage to optimize your website for SEO, you will generate a new form of organic traffic through which your potential clients can find you. Currently, the SEO along with the SEM, are the best digital strategies available for most digital solutions, from my point of view and based on experiences.
Make ads on the Google Ads platform
Make ads on the Google search engine using the tool Google Ads It is one of the best ways to attract potential customers to your physical or online business, Google Ads is part of the SEM marketing strategy.
In Google Ads, if you have no idea how to create and optimize ads, don't worry, because you can count on the help of an intelligent system that will make optimizations for you called Smart Bidding, although, as an expert, I do not recommend it if you want to achieve results that truly achieve your goals and not spend money unconsciously and appearing in search terms that are not very relevant to you, you will spend too much money on few results.
Using social media
Using the social networks of Instagram and Facebook will help you create a strong and powerful company brand image, and it could go viral with the right social media strategy. On the other hand, you can use the advertising tools of each of the platforms such as those that Facebook and Instagram have with their tools. Facebook Business and Instagram Ads.
Email marketing
Other of the simplest ways to get potential clients and for your potential clients to take the necessary actions is by carrying out campaigns e-mail marketing which focus on collecting email addresses from potential customers for prior use in sales campaigns for products or services, or for the sale of data to advertisers interested in finding a portfolio of email addresses of customers with potential purchasing interest.
I recommend using Mailchimp to create email marketing campaigns.
Influencer marketing
Another tool that I have found useful is to use influencers who have a target audience that you are interested in targeting and communicating with them in order to sell your products and services, and, on the other hand, also to create a loyal audience for your channel or company brand.
On the other hand, building a professional business relationship with this individual will also help you generate new ways to increase traffic to your website.
Now, imagine combining all these digital marketing strategies for your physical or online business. Don't you think it would make a difference? I encourage you to try them out and analyze the results you will produce with these strategies!
I hope this article has been of great help to you and helps you improve your digital marketing strategies, Juan Plamen.
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