Have you ever wondered “how to do SEO on my website?” I imagine you have, and that is the reason why you are reading this article right now. The good thing is that I am finally going to give you the steps to follow so that you can optimize your website in the quickest and easiest way possible.
How to Optimize Your Website for SEO
The first thing you should know is that there are two ways to get results, one is the simplest and most comfortable way if you don't want to spend a lot of time on your website, which is Hiring a SEO positioning service or optimizing the web yourself.
In case you want to do it on your own, don't worry, because I'm going to reveal to you which are the most effective SEO web positioning strategies to position your website among the first on Google, with the intention that you can get more traffic from potential clients and improve the growth of your keywords.
To optimize your website for SEO, you must follow these steps.
Simple Steps to Do SEO on Your Website
The fundamental steps you must follow to do SEO and improve the positioning of your website are the following:
1. Perform a Keyword Research
Conducting keyword research for the industry you are trying to rank in is very important, otherwise you will be investing time and resources in a failed SEO positioning strategy.
Keyword research is based on finding keywords that your potential customers search for on the Internet in order to position yourself for them. In other words, if you are a plumber in Madrid, you would be interested in appearing for keywords such as “Plumber in Madrid” or “Plumber near me”.
By optimizing your website for specific keywords, you are already creating the foundation for a successful SEO strategy that you can work on and continue to improve.
I recommend you use the Google Adwords platform and use the keyword search tool of this platform called Google Ads keyword planner so you can find your keywords easily and in real time.
2. Optimize your On-Page SEO on your Website
The next step is to start optimizing the On-page SEO of your website, that is, you have to include your main keywords within your website a certain number of times to get Google to see your website as an authoritative website that really does what it says it does.
Simply add some keywords to your web page by using properly worded headings and descriptions that support the keyword.
3. Optimize the Off-Page SEO of your Website
This step is one of the most important so that you can optimize your website correctly in Google and you can start to position yourself among the first pages in Google for the keywords that interest you, and I will explain why…
By optimizing your website using the Off-page SEO strategy, you will be making your website more visible on Google, and in this way, you will be able to increase the authority of your website on Google, which will result in increasing the positioning of your website on Google.
This is achieved by using anchor links on websites outside your own, that is, you have to get other websites with authority in your same industry to talk about your services or your company with the intention of generating authority for the keyword you are looking to position.
Example: A plumbing website writes an article about your company linking to your website with the keyword “plumbing service in Madrid”, thus optimizing your website for Off-page SEO.
But I warn you that you have to be careful not to over-optimize your website, because you run the risk of over-optimizing it, that's why always It is advisable to have an SEO digital marketing expert like me for example.
4. Use Measurement Tools to Track Your Progress
Using measurement tools to track the progress of the SEO improvements you are making on your website is the most important factor in my opinion, because without measuring progress, there are no reliable results.
To closely monitor the progress of your SEO optimizations, I recommend using the SEO tool Google Analytics with which you can closely monitor the increase in traffic on your website as well as track the interactions of your potential customers who end up on your website.
Conclusion on how to do SEO on your website
The final conclusion is that you can do SEO on your website yourself by following this strategy scheme that I just provided you, but it is advisable that you always have the help of an SEO expert to avoid possible scares such as over-optimization of your website or toxic links from your competitors.
To conclude, and in summary, remember, these are the steps you must follow to optimize your website for SEO:
- Perform a keyword search (essential)
- Optimize the On-page SEO of your website
- Optimize the Off-page SEO of your website
- Use measurement tools to closely monitor your SEO progress
I am Juan Plamen, an expert in comprehensive digital marketing and I hope that this article has been of great help to you in successfully optimizing your business website.
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