Are you thinking about planning an SEO SEM positioning strategy and don't know where to start? Don't worry, don't put your hands on your head because that's why I'm here and my intention is that after reading this article you can feel prepared and confident in planning your SEO SEM strategy.
Now I'm going to explain to you how to plan a strategy SEO SEM positioning that is totally effective and without you having to worry about whether you are making the best decisions.
How can I plan an effective SEO SEM positioning strategy?
Now the serious part begins, about how you can plan an SEO and SEM strategy that is effective and works together so that you can achieve the objectives you set for yourself or help your clients achieve theirs and feel confident about the strategy you have proposed to them.
To plan these two strategies working together correctly you must:
1. Do keyword research the right way
Conducting keyword research when launching a marketing campaign is one of the main steps you should follow to build your positioning strategy on a solid foundation. Otherwise, you will be working blindly and without knowing the cost that could be generated to generate positive returns on investment for you or your client.
2. Decide which platform to use
The platforms you are going to use for your marketing campaign is one of the fundamental steps, since placing ads on social platforms such as Facebook and Instagram will not be the same as placing advertising on search engines such as Google or Bing.
On the other hand, if the person is looking to achieve results as quickly as possible, but at the same time, receive organic traffic, you will know that the priority of the marketing strategy will be the use of SEM, while you work in the background on the SEO strategy.
3. Use measuring tools
Another fundamental step is that you apply results measurement tools such as Google Analytics (GA4) that will help you calculate the new customer traffic you have driven to a website or a page such as a landing page or product page.
Using measurement tools like Google Analytics will help you optimize the results of your campaigns, retarget your advertising, and also help you see if any of your pages are causing problems when your potential traffic accesses them.
4. Create transparent and favorable reports
After a while, and with the correct measurement of results, you will be able to generate results from the marketing campaigns you have been carrying out. This is essential if you want your client to learn to trust you and to know what is happening with the investment they have made in their project with you.
Summary on Creating the SEO SEM Strategy
Remember to follow the steps I have given you so that you can create an effective SEO SEM strategy based on an analysis to build everything on a solid foundation and thus be able to apply all the strategies correctly.
Remember the steps:
- Keyword research
- Deciding which platform to use
- Measuring tools
- Create reports
I hope this article has helped you and serves as a guide when carrying out your SEO SEM campaign, Juan Plamen.
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