Have you ever heard of copywriting with examples? This is the best way to learn copywriting currently available, although few people actually apply it.
Learning what copywriting is and including examples is what you are looking for and that is what I am going to provide you, so to start:
What is Copywriting?
Copywriting is a type of writing skill that tries to persuade a target audience with the mission that this audience takes a specific action that benefits the copywriter or his client, such as the purchase of a product or service, or a subscription to a digital newspaper.
That is to say, the objective of a person who performs the copywriting task (which is normally a sales marketing strategy) is to analyze their target audience and try to persuade them in the best possible way, using words that resonate with their type of audience to improve the CTA (Call to action).
Now I'm going to provide you with an example of copywriting that I have used as freelance copywriter so that you can understand what copywriting is and appreciate the live work of these types of professionals in the field of marketing.
Copywriting with Examples
Now, with the examples that I will give you below, I need you to get into the mind of a copywriter and imagine that you are the one in the copywriter's situation, because I want you to not only learn copywriting, I also want you to be able to experience it and feel that you are applying it.
Some examples:
A Baker Brings Out a New Kind of Loaf of Bread
First, remember, a baker (profession), and second, a new type of loaf of bread (product). Keeping these two characteristics in mind, take the time to analyze the profession of a baker, imagine the processes that bread has to go through such as its delicate preparation, its slow and tasty baking in the fire... pay attention to the small details, because most people do not pay enough attention to them.
Second, a new loaf of bread. Analyze the product, taste it, describe its flavor, its level of fluffiness, what it reminds you of, what can you make a similarity or relate this product to? Maybe like the loaves of bread you used to buy when you were 9 years old next to your house that tasted amazing and melted in your mouth when you ate them, the good times you spent with your family… the limit is your imagination.
In short, it's about analyzing the product, learning and describing what its benefits are, asking questions and finding answers, and connecting the product to an emotion, something that the target audience can appreciate.
In Summary about Copywriting with Examples
Remember, what you should always do is:
- Analyze the profession and/or products
- Describe the product and look for its benefits and/or advantages
- Connect these benefits and descriptions with emotions
These are some of the steps to follow to create good copywriting for your products and services, but remember, the key is in practice. Pay attention to the things around you, describe them, find the reason why you bought that shirt you like so much, what emotions do you connect it with?
Ask yourself the necessary questions, practice, and learn, Juan Plamen.
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