What is SEO and what is SEM? I imagine that's why you're here, but in addition to answering this question, I'm also going to tell you why you need them for the growth of your company and to have greater visibility on the Internet.
For a start…
What is SEO?
SEO (Search Engine Optimization) is the practice of positioning your website organically in major search engines like Google so you can attract new potential customers through the Internet and applications like Google Maps.
That is to say, its main function is to provide you with new organic traffic by positioning your website on the first page so that your potential clients can find your products and services using strategies such as:
- On-page SEO
- Off-page SEO
- Content creation
- Creating anchor links (backlinks)
These strategies must always be applied by experts in web positioning, otherwise, you could be confusing the search engines and you will not be able to position correctly.
What is SEM?
SEM (Search Engine Marketing) is the practice of positioning your website through advertisements on major search engines such as Google and Bing or on social media platforms more popular like Instagram or Facebook.
Its main objectives are to immediately attract traffic to your website or generate interactions that the entrepreneur is looking for with a specific goal and objective.
Typically, the following strategies are used:
- Google Ads on the Google AdWords platform
- Instagram Ads
- Facebook Ads
- YouTube Ads
Just like SEO, each strategy must be applied by a digital expert, otherwise you will be investing money without knowing the exact cost of each campaign and its return on investment. It is always necessary to analyze the results of each strategy.
Now that you know what these two types of SEO marketing are about, I will now tell you why you need these two types of SEO and SEM positioning strategies together so that you can grow your website or company immediately and exponentially while at the same time growing organically.
Why Do I Need SEO and SEM?
Normally, you can choose thousands of digital marketing strategies, but what I recommend, and what I have found that works best for business growth or achieving specific goals is the SEO SEM positioning applied at the same time.
But why? The reason is simple, while SEO focuses on allowing you to grow your business organically in search engines and applications like Google Maps, SEM will ensure that your business grows in other ways such as the use of ads in search engines like Google and Bing and the most popular platforms like Instagram and Facebook.
That is to say, and in my opinion, the reason why you need SEO and SEM strategies together is because you are going to increase the time of the results that you can produce to achieve your growth objectives, which you will always have to have in advance to work with a solid foundation in each project.
I hope this article has been helpful to you and that you can feel more confident when hiring these services, Juan Plamen.
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